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Local Liquor Ongoing publications Printed material only

Project Overview

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Link has been working with Local Liquor for the past two years on producing printed promotional materials consisting of fortnightly press ads, in-store posters, brochures and a bi-monthly pricing manual for all stores.

Consulting Approach

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Link worked with Local Liquor to refine their existing promotional material while retaining the current branding and marketing approach. Link also worked closely with Local Liquor marketing staff to design and typeset a 100 page pricing manual publication to be distributed to the 130 Local Liquor stores in the region.

Development Solution

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On a fortnightly basis, Link completes design, layout and finished art for Local Liquor materials to promote in-store specials. We work closely with Local Liquor marketing staff and their designated printers to ensure that all deadlines are met and materials are distributed to meet tight deadlines dictated by the dates of the promotions.

Successful Outcome

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Link works with Local Liquor on a fortnightly basis to produce specials and promotional material for distribution to each Local Liquor store. The process has been fine-tuned to ensure it flows smoothly in and out of production in an average timeframe of 2-3 days.

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