Link Web Services

Client: Project: URL:

Hopewood Health Retreat Website Development www.hopewood.com.au

Project Overview

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In partnership with Professional Public Relations, Link was appointed to design and develop a website for Hopewood Health Retreat. The website was to reflect the organisation’s current printed materials and branding, as well as provide up to date information on the products and services the organisation offers.

Consulting Approach

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As a small business with limited budget, Hopewood were after a solution that would allow them to provide constantly updated content to their users without sacrificing the general purpose of the website to serve as a sales and marketing tool. Link worked with PPR and Hopewood to determine the best approach to the structure and content within the site, as well as developing a simple content management system to allow Hopewood staff to keep all content up-to-date.

Development Solution

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The graphic design was an integral part of the website’s ability to communicate a feeling of relaxation and enjoyment at the retreat. The design is heavy with bright, colourful imagery to present the target audience with a representation of the surroundings and location of the retreat. The site prompts a feeling in the user which could be synonymous with the feeling they may obtain when attending the retreat.

Successful Outcome

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Link have worked with Hopewood over the last three years to refine and improve elements of the website, as well as recently developing on online newsletter system . The newsletter database draws repeat visits to the website on a regular basis.

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