
Project Overview
Link was engaged by International English Language Testing System Australia to redesign and develop their website. The website was to be redesigned based on a new brand for IELTS which was to be released globally to their worldwide test centres. The project grew throughout the development stages to include redesign of the Global Recognition System website and development of a Flash-based presentation to assist the brand launch.


Consulting Approach
Link consulted with the IELTS staff to determine the requirements for the design and revised structure of the website. We assisted in the storyboarding of the launch presentation and worked closely with IELTS technical staff both in Australia and the UK to ensure all requirements were considered and met.
Development Solution
The website was implemented using IELTS' current Content Management System. Link built website templates to be integrated into this system and worked closely with publications staff to ensure that content was migrated smoothly and successfully.
Successful Outcome
Link delivered a quality product to IELTS well within the launch deadline and incorporated numerous alterations as directed by IELTS key partners - IDP Australia, British Council and Cambridge University. Feedback received from the client post-launch was that the service provided by Link was highly professional and reliable. This project has resulted in several more projects for Link to undertake with IELTS.
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